For the WOZ project, we crafted a bold and strategic brand identity designed to unify multiple industries under one visual language. We focused on creating a structured system with colour psychology and unique symbolism to ensure consistency and clarity across all platforms.
How we Completed
We developed a visually unique and memorable brand identity for WOZ, combining modern aesthetics with strategic colour coding and meaningful symbolism. Our focus was on creating a cohesive and scalable visual system that would resonate with the audience across all platforms.
The Mission
Our mission was to build a brand identity that empowers the WOZ audience and visually differentiates each content category. The star embedded within the “O” symbolises guidance and opportunity, reflecting WOZ’s goal to educate and lead.
Final Results
We delivered a visually impactful and structured brand identity featuring a colour-coded system:
• Purple for making money online
• Green for e-commerce & Shopify
• Blue for mentorship & personal growth
• Gold for cryptocurrency insights
• White as a neutral base
This system ensures brand consistency and intuitive content recognition across all channels.
Check out Main Highlights
Here’s a snapshot of the key visual assets we created for WOZ. From the logo system to brand colours and typography, every detail was crafted to make the brand bold, recognisable and meaningful across all platforms
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